How a BigCommerce Development Company Can Improve Any eCommerce Website

How a BigCommerce Development Company Can Improve Any eCommerce Website

BigCommerce is a highly capable SaaS eCommerce platform, with somewhere around 50,000 websites built on it around the world. The platform makes it easy to launch an online store, manage countless items and options, track orders and customer account data, and so much more.

But that doesn’t mean the platform is perfect for every business model out of the box. For that, you might need customizations made by a capable BigCommerce development company. Here are some of the ways they can improve nearly any store.

Custom App Development and Integration

Custom app development is one of the most fundamental ways to improve nearly any BigCommerce store. If there isn’t an app that already exists for the purpose in the BigCommerce ecosystem, a developer can create a custom app that executes the functionality as needed. Custom apps can be created to create custom price quotes, improve the checkout experience, personalize the shopping experience, and so much more.

ADA-Compliance and Development

Did you know that eCommerce websites are considered “places” of business and must adhere to the Web Content Accessibility Guidelines (WCAG) created by the World Wide Web Consortium for compliance with the ADA? ADA-accessible websites must have, in general, resizable text, screen readers, text alternatives, and interactive content that can be accessed/manipulated through a keyboard.

There are apps and plugins that can improve a website’s accessibility, but the skills of a BigCommerce development company may become necessary to ensure compliance.

Mobile and Responsive Development

With a near majority of shoppers accessing eCommerce websites through their phones, it has become imperative to develop a responsive design that scales the website interface to the size of the screen being used to access it. Given that and the fact that Google has been doing mobile-first indexing for years now, it’s no longer a suggestion to have a website that looks good on a phone screen. You must invest in responsive design and development or both rankings and conversions will taper.

Navigation Improvements

Have you ever been on an eCommerce website and had basically no idea what was going on? Or have you not been able to find the search bar? Or perhaps there was a bug or a glitch with the mega menu that made it a major pain to use the website? All of these things and others are navigation errors that wreck website functionality and destroy user experience. A BigCommerce development company can help rectify them.

Checkout Optimization

BigCommerce has a pretty intuitive and enjoyable checkout page and even has native one-page checkout functionality, but if your website is struggling with cart abandonment there could be other issues at play that you can’t nail down. A skilled developer with experience auditing websites for UI-friendliness and design can help with this - and make the changes necessary to put conversions back on the right track.

Site Speed Audits and Optimization

Since BigCommerce is hosted, it’s free from some of the problems that open-source platforms like Magento and WordPress face with site speed. Still, a quick run through PageSpeed Insights can wreck that illusion for you.

Whether you need to compress image files, install and configure a content delivery network (CDN), or scrub your website for wasted junk code, a BigCommerce development company with experience can likely help you speed things up.

Migration and Post-Migration Support

Migrations can be a scary time, but a development company can help guide you through it and support you in the period after if there are any hiccups with the move. A skilled developer that has handled migration projects before can also make sure that everything is stored where it should be, syncs appropriately, and that all redirects are in place before the move so you don’t lose any traffic.

Hire an Elite Certified BigCommerce Development Company

For anyone thinking about partnering with a BigCommerce development company, the results may be well worth it, but it’s important to put your money in the right place. BigCommerce certifies its partners according to proficiency level as well as by the types and sizes of projects they are equipped to handle. For enterprise-level solutions, work with an Elite-certified BigCommerce development team with highly skilled team members to improve your website’s user experience and deliver customizations while providing support and maintenance.

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