Hashtags are vital tools in Social media marketing. They offer a great way to drive brand awareness and increase engagement by making your content discoverable to the right audience.

These digital marketing tools act as a search engine for users to ask questions and find information. So, if you want to increase your brand’s social impact, engage your audience, and master the hashtag strategy, this blog is for you.

In this blog, we will brief you on everything you need to know about hashtags marketing strategy, including what they are, why they are important, and how to choose the right one.

So, let’s get into it!

What is a hashtag?

Hashtags are a way to group social conversations around a certain topic, making it easy for people to find content that interests them. Today, hashtags are used on nearly all social media platforms to connect people interested in content relevant to a specific topic, theme, event, or conversation.

Why are Hashtags Important?

Social media optimization includes a profile with a crisp bio, high-quality and shareable content, captions with relevant keywords, and a mix of relevant and trending hashtags.

Using relevant hashtags helps drive traffic to your social media account so that you can boost likes, views, and shares. The key is to find the right ones that appeal to users and match your content.

The Four Qualities of an Effective Hashtag

Your hashtags must have the following qualities to boost your social media engagement;

Relevant

Your hashtags must be relevant to the type of content you’re tagging. Otherwise, it will look spammy and your audience might avoid your brand altogether.

Diverse

Finding the right balance of search volume against the hashtags you choose, is critical. They must be popular enough to have a large number of posts for maximum reach but not too diverse that your content gets lost. 

Alive

Choose a hashtag that is alive, which means new content is still being posted for it. For instance, using a hashtag like #ChristmasDay won’t affect your social media impressions despite having millions of posts.

Reachable

Popular hashtags can be dominated by top accounts. So, it’s crucial to choose hashtags that have similar popularity to your account’s to gain a more favorable placement.

How To Find the Right Hashtags for Your Social Media Campaign?

After knowing what types of hashtags to look for, it’s time to consider where and how to look. Following are some proven ways to find the right hashtags for your social media campaign:

Use Social Media Listening Tools

Social media tools like SproutSocial and Hootsuite can be used to identify popular hashtags relevant to your niche and content theme. These tools allow you to analyze the topics your target audience is most interested in by monitoring their conversations. 

Analyze Your Previous Posts

Sometimes, the best way to find the most effective hashtags is within your own social media profile. Look for the hashtags that resulted in higher impressions and engagement for your previous posts. 

Monitor Your Competition

Monitoring your competitor’s strategy can be quite helpful in finding popular hashtags relevant to your niche or brand. Start by identifying popular businesses in your niche and copy the hashtags they are using in their bio and posts.

Research Trending Hashtags

Use platform-specific features to find viral or trending social media trends and relevant hashtags in your niche. It will help you find additional placement opportunities for your social media posts.

Conclusion

In conclusion, hashtags are an integral part of Social media algorithms. It helps the right audience to find you, gives context to your social media posts, and increases brand awareness,  

However, finding the right hashtag strategy requires knowledge, experience, and social media handling skills. If you are looking for a capable social media team to spearhead your organic social efforts, Hireadev can help. Hireadev is a full-service global IT outsourcing platform to help businesses connect with the right talent for diverse business roles.

They have experts from all over the world, so what are you waiting for? Reach out to them and schedule a free consultation to learn more about how they can elevate your business through social media.