In this world of the internet, window shopping holds a special place. It's quite convenient for the customers as they can shop while sitting at home. However, it's not the same for businesses as they need to manage the entire last mile delivery process. Along with that, as a business, you need to think of ways to improve last mile delivery as well. 

When customers purchase a product, that's where the last mile delivery operations begin. The main goal of the whole process is to reach the customers on time. However, you might face issues in the last mile delivery process if you don't keep an eye on the KPIs. 

There are several types of last mile delivery metrics that you need to focus on. Yes, you heard it right! Want to know about them? If yes, keep reading! We are going to tell you about the important metrics to track to improve last mile delivery. 

Why is it Important for Businesses to Improve their Last Mile Delivery Process?

When you own a business, you need to focus on various factors to make it successful. Last mile delivery makes a huge difference in how customers take you as a retailer. Here are 5 reasons why you should improve last mile delivery operations for your business: 

1. Enhanced Customer Satisfaction 

As a business, it's important to ensure that your customers are happy with your services. When you improve last mile delivery, it increases the chances of timely deliveries. This further helps you have satisfied customers who become loyal to your brand. 

• Meeting Rising Expectations

We are living in an era with high customer expectations. The main reason behind this is the quick deliveries that several industry giants offer. If you want to compete with them, it's important for you to optimize the delivery process for your business. You'll be able to meet rising customer expectations only with a reliable last mile delivery service. 

• Makes The Process Efficient

Constantly working on your last mile delivery operations means an efficient overall delivery process. You can even minimize the delivery costs if you improve last mile delivery for your company. 

• Helps In Building A Positive Reputation

An optimized last mile delivery process means less delivery delays. This helps you build a position image among your customers. They'll look at you as a trustworthy brand and spread a positive work of mouth.

• Gives Your A Competitive Edge

In this era of cut-throat market competition, you need to stay at the top. Having an efficient last mile delivery process is a huge factor that affects your place in the industry. The success of last mile logistics for your business will surely give you a competitive edge. 

5 Important Metrics To Track To Improve Last Mile Delivery Operations

Many of you might be wondering which metrics to focus on to improve last mile delivery, right? Well, here are the top 5 important last mile delivery KPIs that you need to track for success: 

• Delivery Time Accuracy Rate

The primary aim of the entire last mile delivery process is to offer on-time delivery. So, one of the most important last mile delivery KPIs to track in the delivery time accuracy rate. Research states that 1 in 5 customers won’t shop from brands who don’t deliver on time. See whether you are able to reach your customers as per the expected time or not. 

• Route Optimization

Choosing the right path is one of the biggest challenges in last mile delivery. If you want to optimize last mile delivery operations for your business, optimize the routes first. Check whether your delivery routes are planned well enough to offer on-time delivery. Remember that this won't just lead to timely deliveries, but will also save money during the process.

• Delivery Success Rate

When you improve last mile delivery for your business, it helps in enhancing the delivery success rate. You should keep track of the rate of successful deliveries by your delivery men. If your delivery success rate is low, try to know the reasons behind it. You can use last mile delivery software like TrackoMile to make the delivery process transparent and easy to track. 

• Customer Satisfaction Index

We have already told you about the importance of customer satisfaction in last mile delivery. Keep an eye on whether your customers are happy with your delivery services or not. You can implement customer feedback mechanisms to know about their experiences and opinions about the delivery. 

• Cost per Delivery

All businesses aim to complete their last mile delivery process while minimizing the overall cost. When you improve last mile delivery, it helps in cutting costs on fuel and other aspects of delivery. You need to track the cost per delivery to analyze the financial health of your business. When you do this, you can identify the areas where you can reduce costs. 

Final Thoughts

In this dynamic business landscape, it's significant to improve last mile delivery for your company. When you reach your customers on time, it makes them happy and satisfied. This will further make them spread positive word of mouth about your brand. However, to improve your delivery process, you need to focus on key last-mile delivery metrics. The above-mentioned KPIs are the most important of all. So, invest in an effective last mile delivery software like TrackoMile and keep track of your delivery process.