According to the report by Expert Market Research (EMR), the North America beauty devices market size reached a value of USD 13.90 billion in 2023. Aided by consumers’ desire for personalised skincare solutions and at-home pampering experiences, the market is projected to further grow at a CAGR of 8.7% between 2024 and 2032 to reach a value of USD 29.50 billion by 2032.

The rise in skin issues like acne, hyperpigmentation, ageing, and sagging skin, caused by pollution and poor diet, is contributing to the North America beauty devices market growth. Consumers are turning to beauty devices to enhance hair health, boost collagen production, and achieve a glowing, healthy skin complexion.

The increasing focus on self-care and well-being is driving the demand for beauty devices in North America. With skin problems leading to discomfort and stress, consumers are investing in tools like derma rollers, and jade rollers to brighten and smooth their skin while promoting a positive mood.

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The use of beauty devices is on the rise in North American households, particularly among young people and women. The widespread use of social media platforms and online resources allows consumers to easily learn how to use beauty devices effectively. Moreover, the presence of beauty influencers on these platforms is further impacting North America beauty devices market outlook.

Hair growth devices play a significant role in the market share of beauty devices in North America. The segment’s growth is supported by the increasing prevalence of hair-related issues caused by various factors like inadequate nutrition, genetic factors, drug usage, stress, and depression. Dermatology and plastic surgery departments are increasingly utilising hair growth devices such as PRP injections, micro-needling devices, scalp derma rollers, and laser comb hair growth devices to combat hair loss, hair thinning, and alopecia. These devices are effective in revitalising the scalp by improving blood flow to the hair follicles and stimulating hair growth, consequently driving up the North America beauty devices market share.

Online channels play a substantial role in contributing to the market share. Customers are provided with a wide range of products through online shopping channels. Additionally, these channels frequently offer extra advantages like discounts, seasonal deals, and coupon codes, enhancing the overall appeal of the shopping experience for buyers.

North America Beauty Devices Market Segmentation

The market can be divided based on the product type, portability, mode of operation, price, application, distribution channel, and country.

Market Breakup by Product Type

• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen and Steamer Devices
• Acne Devices
• Rejuvenation Devices
• Others

Market Breakup by Portability

• Portable
• Fixed

Market Breakup by Mode of Operation

• Electric and Battery Operated
• Manual

Market Breakup by Price

• Premium
• Mass

Market Breakup by Application

• Salon
• Spa
• Home
• Others

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Country

• United States of America
• Canada

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Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in North America beauty devices market. Some of the major players explored in the report by Expert Market Research are as follows:

• Koninklijke Philips N.V.
• Panasonic Holdings Corp.
• Procter & Gamble Co.
• Conair LLC
• Candela Corporation
• Sciton, Inc.
• Nu Skin International, Inc.
• Curallux, LLC
• Lumenis Be Ltd.
• Silkn beauty Ltd.
• Others

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